Designing a reason to come back
BehaviorRetentionMonetization

Marvel Strike Force · Gacha

Designing a reason to come back

Rethinking a core reward loop to balance player behavior, retention, progression, and monetization.

Case study
Turning marketplace supply into growth
DataGrowthBusiness Impact

Zonaprop · FSBO

Turning marketplace supply into growth

Rethinking the owner-listing journey by connecting behavioral data, user research, and business goals.

+30% owner listings

Case study
Scaling loyalty beyond banking
Product StrategyLoyaltyEcosystem

ueno+

Scaling loyalty beyond banking

Evolving a loyalty experience designed to grow across products, partners, and an expanding ecosystem.

Case study