Turning marketplace supply into growth

Rethinking the owner-listing journey by connecting behavioral data, user research, and business goals.

Role: Product Designer · Ssr/Sr
Year: 2021–2022
Scope: For-sale-by-owner journey, funnel, prioritization
Collaboration: Product and Engineering

The question behind the work

How can a clearer owner journey grow marketplace supply?

Outcome

+30% direct owner publications, with a contribution to monetization growth.

01 / Context

Help owners list directly

The for-sale-by-owner journey let property owners publish directly on Zonaprop. Improving it meant supporting owner needs while contributing to marketplace growth.

Fictional owner listing flow for adding property photos, entering details, and reviewing before publishing — Illustrative concept mockup

02 / Evidence

Connect behavior with business goals

I linked quarterly goals to prioritization and used funnel analysis, Google Analytics, Hotjar, and research to inform product decisions.

Illustrative research and analytics synthesis for a property listing journey — Illustrative concept mockup

03 / Product

Redesign the listing journey

I redesigned the experience for owners publishing directly, focusing on the steps where the journey could better support successful listings.

Fictional responsive property listing form and mobile preview — Illustrative concept mockup

04 / Impact

More direct owner listings

Direct owner publications increased by more than 30%, contributing to monetization growth.

Fictional published property listing and owner management screen — Illustrative concept mockup