Scaling loyalty beyond banking

Evolving a loyalty experience designed to grow across products, partners, and an expanding ecosystem.

The question behind the work

How can a loyalty experience work across a growing partner ecosystem?

Outcome

Contributed to fewer inquiries and complaints, and improved merchant integration.

01 / Context

A loyalty experience across an ecosystem

At ueno bank, I worked on the loyalty program from early discovery through MVP definition, validation, and delivery.

02 / Strategy

I contributed to roadmap conversations and prioritization, helping define a focused MVP for the program.

03 / Ecosystem

The work included improving merchant integration and supporting Engineering with clearer product decisions and greater autonomy.

04 / Outcome

The program contributed to fewer customer inquiries and complaints, stronger merchant integration, and more autonomy for Engineering.